Amazon Briefing: Why locked-up merchandise in stores may be good news for Amazon
May 30, 2024
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Digiday Media
The brand is set to open its seventh permanent storefront on Friday in the affluent vacation town of Aspen, Colorado. The 647-square-foot storefront will primarily sell Goop’s in-house lines Goop Beauty and G. Label — the company’s high-end beauty and fashion brands, respectively, launched in 2016.
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